Cuong Lu UX Designer


I'm Cuong Lu an adventurous Londoner at heart and a UX Designer with a tenacious, curious mind who loves to solve complex problems. I also make the best Pho, for sure. 


UX Experience


Personal Summary

I ensure customer centricity is part of every decision by applying lean methodologies, collaborating across business units, and being the voice of the customer. My experience in defining business strategy, measuring key results, customer research and designing complex products stems from working with global brands such as Winkreative, Clifford Chance & LexisNexis. 

My non-traditional career experience as a Physiotherapist/Rehabilitation specialist and a private chef have honed my abilities to learn quickly, adapt to new environments and solve complex problems through balancing empathy, creativity, analytics, and soft skills. 

My goal is to always continue learning and diversify my experience while delivering high-quality user-centered design and making a positive impact on people’s lives.

If you're looking for an awesome team member, a passionate problem solver and would like my help with a project then we should talk, my email is or to learn more about my professional journey continue onto my bio

UX design skills; requirements gathering, user research, user interviews, defining problems to be solved, information architecture, design thinking, wireframing, prototyping, stakeholder management, pitch presentations, iterative design, user testing, workshop facilitation and evangelising designs.